The hallmark of soft glam makeup is its soft-focus effect on skin, which is why complexion products like makeup primer, blush, and bronzer play a big role here. Think of it as the happy medium between minimalist and all-the-way-up glam, the sweet spot that works for everyone and anyone-not to mention all days, occasions, and moods. 7.While no-makeup makeup and dewy makeup have their merits, sometimes you just need to turn it up a notch. If your eyeliner tends to bleed, use a dark brown or black eyeshadow to set your pencil, with a small flat brush. Then apply mascara, and you will notice much bigger, fresher eyes! Use again just on the tips of the lashes and repeat. PRO TIP: Always use an eyelash curler on the base of the lashes and hold for 10 seconds. For a more glamorous finish, apply this pencil along the upper lash line and smudge with the same brush to soften any hard edges.Ĭomplete the eyes with a few coats of the Eye of Horus Lash Lift Mascara, combing the brush slowly from the base of the lashes to the tips. For a soft and smokey effect, blend with a small, rounded eyeshadow brush. Then apply the Kester Black Blackout kohl pencil on your waterline or lower lashline. Apply a little blush to the centre of the lid. Blend back and forth with windshield wiper movements. ![]() With a small to medium fluffy eyeshadow brush, apply the bronzer along the crease of the eye. You may choose to skip eyeshadow for this natural look, or, you can use the same Eye of Horus Universal Duo palette again like I did. A peach or natural toned concealer will create equilibration and lift. This is a common mistake that will create ashy tones, making the grey or blue under the skin more prominent. Do not apply too much to the T-Zone or the forehead, as this can make the base look heavy and overdone.ĭo not use a shade of concealer that is too light or too far from your natural skin tone, directly on dark circles. PRO TIPS: Foundation should always look like skin, so start with less and build from there. I used two shades, one that matches my skin tone to correct any slight darkness under the eyes, mouth and chin areas, etc., and a slightly lighter shade to brighten the outer corners of my eyes. I used a mixture of both, since I am a dry and dehydrated skin type, and they both feel very creamy and hydrating.įor concealing and colour correcting, use the Eye of Horus Triple C Concealer. Using your foundation brush to apply and blend, use the Sabbia Co BB Mineral Cream or Alit Cosmetics BB Creamdepending on your skin type. To showcase the fact that these brands offer high-quality alternatives to mainstream products, I recently created an earthy, soft-glam look using last year’s Clean & Conscious Award Finalists and Winners. This wasn’t always true, so the clean beauty niche has truly come a long way. I can assure you that the non-toxic brands I am showcasing in this article are high-performance. Understanding your non-negotiables and looking at ingredients also helps. The key is raising the bar on quality, and choosing the right products for your skin type, concerns, and requirements. Only supporting cruelty-free brands to advocate for change is satisfying too. As a result, my skin is now better in my 30’s than it was in my 20’s when I was using commercial brands. Over the last few years I’ve gravitated towards using only clean, nourishing, healthy products that are thoughtfully-made. ![]() And in recent years, a big change of heart both in terms of the brands that I support, but also my own choices. Personally, having worked in the industry for more than 15 years as a makeup artist, educator, and now content creator and beauty writer, I have had an awakening. that are disruptive to your endocrine system and overall health. You may have realised that mainstream products often contain hundreds of toxins, artificial fragrances, synthetics etc. If, like me, you suffer from intolerances and sensitivities, then this is an important topic for you. Even mainstream brands are starting to release “green” and “vegan” lines, and many are finally going cruelty-free. Not only between our health and our lifestyle but also our beauty routines.Īnd because we are now more knowledgeable and empowered than ever, beauty brands are under pressure to be more transparent and accountable. ![]() As a society that is generally sick, stressed, or both, we are realising the need for alignment. ![]() As consumers, our focus on health and wellness is rising more than ever before, as we deal with the effects of urban lifestyles, digital aggressors, and toxin overloads. The clean and conscious beauty movement has undoubtedly gained momentum over the last 5 years. In 2022, we welcome Neha back to the panel for the third year in a row. Neha is one of our Expert Panellists at the Clean + Conscious Awards, judging skincare and makeup finalists. Neha Hobson is a Content Creator and Beauty Writer.
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